Marketing News

Flavor Flav, Kay and Spice Adams Keep it Real and the Pile Fresh in Promoting Old Spice’s New Fiji Total Body Deodorant

Touting whole-body odor protection, aluminum-free Old Spice total body deodorant is available in deodorant spray, a water-based deodorant cream and deodorant stick.

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By: Lianna Albrizio

Associate Editor

Old Spice is bringing together Kay Adams, Flavor Flav and Spice Adams to reveal the secrets of staying fresh with the brand’s new Fiji Total Body Deodorant. Fiji Total Body Deodorant retails for $12.99. This past week on FanDuel, the trio honed in on a key play in a recent Detroit Lions-Arizona Cardinals tilt as David Montgomery finds himself tangled in a pile of defenders and teammates who are driven by Old Spice Total Body freshness. “There’s nothing like the NFL pile. You can be...

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